Newspapers Alive Scam? Scam Buster Dude Speaks.

Now I’ll be honest.  I was shocked when I first watched the Newspapers Alive sales video.  I mean, every once and awhile a new ad site comes out with a semi-original spin to it, but Newspapers Alive is by FAR the most unique concept I’ve seen online to date.

 

But I tried to not get “too” excited.  Unique ideas that don’t deliver results just won’t cut it.  So although definitely intrigued, I stepped forward with caution.

 

In the 2 minute sales video you get a very clear understanding of how this baby works.  

 

You choose your package level.  They offer 3 packages with 3 price points.  The first package (package 1) gets you 200-250 newspaper visitors each day for $60/month.  Package 2 gets you 450-550 newspapers visitors each day for $125/month.  And package 3 gets you 1800-2200 newspaper visitors each day for $399/month.  Package 3 was sold out at the time, so I went with package 2 for $125/month.  The reason I went with package 2 instead of 1 was because of their “double money back guarantee” which reads:

 

DOUBLE Money Back Guarantee!

 

We are so confident in our ability to scale our newspaper traffic campaign, we assure the unique visitor minimum will be EXCEEDED daily for all 3 packages.

 

If we are unable to fulfill our promise during your current month of advertising, we will promptly issue a full refund upon request. In ADDITION we will send a certified bank draft of an ADDITIONAL months fees to you via FedEx Next Flight® Yep, we are that confident in the high conversion rates and deliverability of our newspaper traffic. You have nothing to lose and everything to gain (even double your money back.)

 

*If we are not able to supply your offer page with the amount of traffic promised within each 24 hour period, you will receive twice the amount of that months membership fee back to you, with two exceptions. Exception 1: defined as server outage/downtime, dns issue or software error. Exception 2: defined as first and last day of service. Quota per day is determined in full 24 hour intervals therefore traffic may be lower on first and last day of service. Funds will be provided via original payment method and Bank Draft (including FedEx Next Flight® shipping)

 

My main concern was their ability to “deliver” the rather large amount of guaranteed newspaper visitors to my offer page, and a bold guarantee like this was just too tempting to not take them up on.  

 

Once in the members area they have a great “getting started” video that explains in detail exactly how they run their newspaper traffic campaign.

 

– They have 128 domains targeted to the home biz/biz opp niche they use in the newspaper ads.  So if you’re wondering if YOUR ACTUAL urls get printed in the newspapers, they don’t.  For a co-op style newspaper campaign like this to function on such a large level it makes sense they would have generic biz opp sounding domains that get printed in the newspapers, and use those domains to rotate the traffic among the members offer pages.

 

– There are 10 “zones for circulation”  You get to pick 3 at a time and can change them in or out once every 7 days.  Here is a breakdown of which states are included in each zone:

 

Zone 1 (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont)

Zone 2 (New Jersey, New York, Puerto Rico and the U.S. Virgin Islands)

Zone 3 (Delaware, Maryland, Pennsylvania, Virginia, West Virginia and the District of Columbia)

Zone 4 (Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and

Zone 5 (Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin)

Zone 6 (Arkansas, Louisiana, New Mexico, Oklahoma and Texas)

Zone 7 (Iowa, Kansas, Missouri and Nebraska)

Zone 8 (Colorado, Montana, North Dakota, South Dakota, Utah and Wyoming)

Zone 9 (Arizona, California, Hawaii, Nevada and Pacific Islands)

Zone 10 (Alaska, Idaho, Oregon and Washington)

 

The system automatically selected 3 zones for me when I created my account, based on the overall campaigns availability.

 

The 3 I got were:

 

Zone 2 (New Jersey, New York, Puerto Rico and the U.S. Virgin Islands)

Zone 4 (Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and

Zone 9 (Arizona, California, Hawaii, Nevada and Pacific Islands)

 

Although allowed, I saw no reason to change them right away.  I’d test out these 3 for at least a week before making any changes.

 

So, according to the sales video: Step 1 was to select your package and join, Step 2 was to select your zones for circulation (above) so I was on to step 3: Edit my offer page.

 

Your offer page is what the newspaper alive visitors from within your 3 selected zones see once they load the domain (rotator URL) they see in the newspapers.  You can edit this easily with their web based platform.  I simply copied my top converting squeeze page swipe from Getresponse and imported the html into the offer page via the editor.  

 

Step 4 is to track your results.  They offer quite detailed statistics on which zones are providing you how much traffic, and even which towns, cities and states each visitor is from.  They graph traffic from your 3 zones together to give you a nice visual depiction of your campaign.  

 

One thing I found especially interesting is the concept of “hot spot zones”  The stats are provided to you in 2 forms: plot point and line graph.  You can identify “hot spot zones” by simply “noting” which of your current 3 zones deliver the most visitors each day.  The hotspot zones show a higher interest level from the newspaper readers based on the higher frequency they visit the domain name they read in the newspaper.  You don’t have to print off the stats and circle the hotspot zones like the training video suggests.  I simply noted them in a notepad file over the course of a few zone changes and that did the trick.  So once you have hotspot zones identified, what you need to do is use your “hotspot” zones to influence your next zone for circulation change.

 

It may sound a bit confusing, but really the concept is quite simple.  Over the course of 4 zone for circulation changes I was able to identify 3 hot spot zones that I currently have selected today.  I noticed my conversions increased approximately 30% once I tested and implemented this strategy.

 

So I guess I blew it with that last line and gave away the fact that I am definitely making a profit with Newspapers Alive and no, good grief no, they are not a scam.

 

Lets recap what I found:

 

  1. The service was easy to join, there is about 30 minutes of training videos in the backoffice that more than adequately help you get up and running in no time.
  2. After you join, you choose your zones for circulation or go with their picks.  You have the option to identify hotspot zones to further improve your results.  
  3. The tracking system they have in place is excellent.  You can see how many visitors you are getting from each zone and where each visitor is from.  The line chart graphs give you an amazing visual depiction of how your campaign is running.
  4. Of the 2 encounters I had with support, they have been extremely knowledgeable and responsive.  
  5. Not taking into consideration my first day of server, Newspapers Alive has been able to successfully meet my quota for newpaper visitors in the range of 450-550.  Most days its 500+
  6. The CTR rates on my offer page have been outstanding vs other marketing methods in my arsenal.  On my best day (after identifying and using hotspot zones) I have just over 50% of the people that visited my offer page click through on my primary offer link.  So no, I did not have to call them on their “double money back guarantee” as they are fully delivering on their promise.
  7. The tracking system they have in place is excellent.  You can see how many visitors you are getting from each zone and where each visitor is from.  The line chart graphs give you an amazing visual depiction of how your campaign is running.

 

The bottom line is I am making a profit by using this service so I will keep using them until the former is not the case.

 

Conclusion, Newspapers Alive is about as legit as they come and you’d be literally leaving money on the table by not using them.  Plain and simple.

 

Scam Buster Dude has spoken.

 

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